Revitalizing Retail through Shop for Sri Lanka Campaign
- September 10, 2019
- Posted by: Chandana Kosgallana
- Category: Press Releases
Sri Lankan retailers are organizing themselves to harness the resources of the industry and promote innovation and growth, while providing consumers with the best possible deals in the country.
As such, the Sri Lanka Retailers’ Association (SLRA) is commencing one of its flagship events for 2019 — to revitalize retail through the Shop for Sri Lanka campaign. During the campaign period, all leading retail brands in the country will be providing special offers and promotions under one umbrella. This includes over 45 leading national retailers from diverse retail sectors such as Fast Moving Consumer goods (FMCG) & Modern Retail, Clothing, Fashion & Jewelry, Household & Consumer Durables, Footwear & Accessories, E-Commerce, Entertainment & Quick Service Restaurants (QSR) and Healthcare & Wellness.
The countrywide campaign will be launched in Colombo, with the SLRA being the catalyst to roll the festival out across the country, for 45-60 days.
“Retail impacts the Sri Lankan Economy significantly. It permeates every aspect of economic activity. It is the first line indicator of a country’s economic health. Any impediment to the retail industry performance has a direct impact to the economy. Hence, it is essential that we continue to strengthen and revitalize this very important sector. This initiative is aimed at supporting our members who operate across the country. On behalf of all its members, the SLRA pledges to extend our commitment and assistance to restoring Sri Lanka’s economy to normalcy through this initiative to revitalize the retail sector” Mr. Sidath Kodikara, President of the SLRA said.
Sri Lanka’s Retail sector accounts for approximately 34% of the country’s’ GDP, 14% of employment and over 250 Mn. Footfall per annum, thus contributing positively towards the National Economy of the country. In the years 2016 and 2017 consequently, Sri Lanka was ranked 12th in the Global Retail Development Index (GDRI) among 30 Countries for Potential in Retail Investment and growth.
SLRA invites All Retailers including non-member retailers and other parties to join this pioneering national endeavor to launch Shop for Sri Lanka Campaign.
For more inquiries, please contact SLRA Secretariat, Ms. Shehara De Silva on 011- 5588800