SLRA & SLTPB Joint Promotion to Launch the First Ever COLOMBO INTERNATIONAL SHOPPING FESTIVAL in October 2017
- March 28, 2019
- Posted by: Chandana Kosgallana
- Category: Uncategorized
A Joint promotion is underway between the Sri Lanka Retailers’ Association (SLRA) and the Sri Lanka Tourism Promotion Bureau (SLTPB) to launch the first ever Shopping festival in Sri Lanka with a Global Advertising campaign along with Sri Lankan Airlines, Sri Lanka Export Development Board (SLEDB), Sri Lanka Tea Board, The Hotels Association of Sri Lanka (THASL), The Travel Agents Association of Sri Lanka (TAASL), Sri Lanka Association of Inbound Tour Operators (SLAITO).
The Sri Lanka Retailers’ Association (SLRA) www.slra.lk under the patronage of the Ministry of Tourism Development and Christian Religious Affairs and in collaboration with the Sri Lanka Tourism Promotion Bureau (SLTPB) www.srilanka.travel is organizing the ‘Colombo International Shopping Festival’ (CISF) during the month of October 2017 culminating with a Shopping weekend scheduled for 20th,21st and 22nd October, 2017 at the Sri Lanka Exhibition & Convention Centre (SLECC).
The Government of Sri Lanka allocated funding in the National Budget 2017 to organize the proposed Shopping Festival; resulting from Budget proposals and representations made by SLRA with the vision of making Sri Lanka a Retail hub and as a stepping-stone to have an annual Shopping festival similar to what is held in countries, Dubai and Singapore.
Colombo International Shopping Festival (CISF) will target Tourists from SAARC Countries; India, Pakistan, Maldives and Bangladesh for which the said Global Advertising campaign with the assistance of respective Foreign embassies.
The Sri Lanka Retailers’ Association (SLRA) with a strong membership of leading organized Retailers and over 2000 retail outlets will offer value bargains /discounts during the Shopping Festival season month from 1st to 31st October 2017 in island-wide outlets in collaboration with credit card companies; MasterCard, Visa and AMEX along with Banks and other financial institutions.
SLRA invites All Retailers and other parties to join this pioneering endeavor to launch the first ever Sri Lankan Shopping festival.
(Photo: Left to Right) Sanjeewa Rajapakse MD, Emerging Media, Haroos Razak Consultant Hameedia, Asoka Peris Group CEO Singer Sri Lanka, Sutheash Balasubramaniam MD SLTPB, Udaya Nanayakkara Chairman-SLTPB, Hussain Sadique,Chairman- SLRA, Leonard Perera Founder Convener & Head of Business-SLRA,Ramesh Nonis (Hutchinson Telecom)